Business Environment: Indian and Global Perspective

This fully revised and updated fourth edition carries a holistic approach to the new and emerging realities of Indian as well as the global business environment. It incorporates not only the new challenges emanating from Covid-19 outbreak but also the development and progress achieved after the pandemic. It highlights the enablers shaping up the business environment during post-pandemic period. This new edition brings forth a contemporary and pragmatic appeal to the learners. The text provides an incisive insight into the subject via simple, elegant and explicit presentation that amalgamates theory logically and rigorously with the practical aspects. Organised in 24 chapters, the book aims to develop a broader understanding of the concepts and their applications and dexterously assimilates the latest statistics depicting the national and global perspectives.